Vol. 29 No. 6 (1995)

Published: 1995-11-01

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To the Reader

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3
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Agricultural Marketing

Marketing Strategies in the Food Industry

Zoltán Lakner, Ferencné Kenderes

4-8
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Marketing Communication: Some Experiences from FOODAPEST

Nándor Komáromi, János Papp, Kornél Takács

9-14
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Price of the Quality

János Barna, Szilvia Domán

15-19
- PDF (Magyar)
DM - Or What You Will?

Péter Osman

20
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International Marketing: A Practical View

Zoltán Komjáti

21-27
- PDF (Magyar)
Types of Consumer Buying Decisions

Mária Törőcsik

28-33
- PDF (Magyar)
Marketing Orientation of Firms in Building Industry

Gabriella Pollák, Zoltán Veres

34-41
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The Secrets of the Great Discount Store Success in America, and their Transferability

Robert F. Hartley

42-45
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Not Just Ads, An Aspect of the City, Too - Interviewed: Dr. István Bleuer

Marketing & Menedzsment Szerk.

46-47
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The Church and Marketing

Szabolcs Lipi

48-50
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Hungarian Managers and Intercultural Communication

Istvánné Borgulya

54-56
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Privatization, Lack of Capital, and Equilibrial Difficulties

Iván Bélyácz

57-61
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Different Ways to Professionalization...

Ferenc Farkas

62-67
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Review of foreign literature

Eladásösztönzés - Dynamik im Handel, 1994/8.

Marketing & Menedzsment Szerk.

68-71
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Supplement, Part I: Banking Business in Hungary

Common PR and Marketing Tasks in Hungarian Banking System

György Fodor

74
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A Story of Sucsess - Interviewed Dr. László Láng

Lászó Erőss

75-77
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Coordination of Marketing, Advertisement, and PR - Interviewed: Dr. Sándor Csányi

Marketing & Menedzsment Szerk.

78-79
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Full edition

Marketing & Management 1995/6.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)