Vol. 33 No. 5 (1999)

Published: 1999-09-01

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To the Reader!

János Fojtik

3
- PDF (Magyar)

Hungarian Marketing Workshop 2000

Further Developments in Services Industry

Zoltán Gyöngyösy

4-7
- PDF (Magyar)
Marketing and Public Services

László Dinya

8-10
- PDF (Magyar)
Learning Organisations and Marketing

Péter Bittner

11-14
- PDF (Magyar)
Entrepreneurs Waiting for Accessing EU Markets

László Józsa, Annamária Sasné Grósz, Tibor Tatay

15-18
- PDF (Magyar)
Marketing Tactics of the Hungarian Retail Companies

László Józsa, Attila Bátor, Annamária Sasné Grósz

19-22
- PDF (Magyar)
Strategic Opportunities for Environmental Management

Sándor Karajz

23-26
- PDF (Magyar)
Hungarian Marketing Activities in the Carpathian Euro Region

László Dankó

27-32
- PDF (Magyar)

TÜV-Aspects

Theories of Personality and the Relations of the Business Organisations

András Balogh

33-36
- PDF (Magyar)
„5S", or Keeping Order

Attila Buzás

37-38
- PDF (Magyar)

Culture and Marketing

Culture and Marketing

Eszter Szabóné Pataky, Judit Pakainé Kováts

39-43
- PDF (Magyar)
Stereotypes, Prejudices, and Inter-Cultural Communications

Istvánné Borgulya

44-46
- PDF (Magyar)

M&M mix

Results of a Survey on Consumer Preferences

Irén Bartáné Muharay, Lajos Körmendi, Istvánné Döme

47-48
- PDF (Magyar)
Towards a New WTO Roundtable

Jenő Szabó

49-53
- PDF (Magyar)
Among Marketing Opportunities: Merchandising

Levente Tattay

54-58
- PDF (Magyar)
Analysis of the Unfavourable Experiences in Service Industry

Krisztina Kolos, József Berács

59-63
- PDF (Magyar)
"Nomen est omen" - On Brand Names

Marcell Beretzky

64-68
- PDF (Magyar)
Promoting the Fruit and Vegetables Consumption

Géza Székely

69-73
- PDF (Magyar)
Marketing of the Quality Management

János Takács

75-77
- PDF (Magyar)

Foreign Literature

Testápolás: a férfiak lényegesen visszafogottabbak. Allensbacher Berichte, 1999/9.

A. S.

78-79
- PDF (Magyar)

Book review

Mikulás Gábor: Menedzsment - információs és könyvtári felhangokkal

Marketing & Menedzsment Szerk.

79-80
- PDF (Magyar)

Full edition

Marketing & Management 1999/5.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)