Vol. 35 No. 5-6 (2001)

Published: 2001-10-01

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To the Reader!

Gábor Bruck

2-3
- PDF (Magyar)

Hungarian Marketing Workshops's Conference 2001

Marketing Tools for Adult Education Programmes

László Komáromi

4-5
- PDF (Magyar)
Children and Forests

Judit Pakainé Dr. Kovács, Miklós Szabó

6-9
- PDF (Magyar)
Tourism in Euregio West/Nyugat-Pannónia: Opportunities for Development

Attila Palancsa

10-15
- PDF (Magyar)
Market of the Outgoing Tourism in 2001: a Status Report

Ákos Hirholcz

16-18
- PDF (Magyar)
Marketing Organisations and Business Relations in the Agribusiness

Nándor Komáromi, János Papp

19-22
- PDF (Magyar)

Research outcomes at the University of Pécs

Controlling as a Company Management Tool

Lajos Hanyecz

23-29
- PDF (Magyar)
On Types of Shopping Centres

Tamás Sikos T.

30-38
- PDF (Magyar)
Collecting Information for Conjoint Analysis

Ákos Szilágyi, Emese Vanczák

39-44
- PDF (Magyar)
Vertical Co-ordination and Contractual Relation in Corn Business

József Lehota

45-51
- PDF (Magyar)

Dissertations

Using Perceptual Maps in Marketing Research

Tamás Pusztai

52-64
- PDF (Magyar)
Printed Press and the Internet

Réka Andics

65-73
- PDF (Magyar)
Role of the Specialities of Design in Customer Assessment of the Products, Part 2

Dóra Horváth, László Sajtos

74-84
- PDF (Magyar)

M&M mix

Wine Trademarks in Marketing

Levente Tattay

85-90
- PDF (Magyar)
Place and Role of Retail Price Actions

Zsófia Kenesei

91-97
- PDF (Magyar)
Ad Strengthening Makes Media Transformed

Ákos Kozák

98-101
- PDF (Magyar)
„Culture: an Entrepreneur's View"

Szilvia Deés

102-106
- PDF (Magyar)
A New Alphabet for Marketing

József Kandikó

107-110
- PDF (Magyar)
Media and Regionality

Ferencné Kollin

111-114
- PDF (Magyar)

Foreign literature

Sigvald J. Harryson: Managing Know-Who Based Companies. Edward Elgar, 2000.

Péter Osman

115-116
- PDF (Magyar)
Lewis J. Borsellino, Patricia Commins: A Day Trader. NET Média Kft., 2000.

Péter Osman

116-118
- PDF (Magyar)
James G . March: Bevezetés a döntéshozatalba. Panem Kiadó, 2000.

Péter Osman

118-119
- PDF (Magyar)
Kjell A. Nordstrom, Jonas Ridderstråle: Funky Business. KJK-Kerszöv Jogi és Üzleti Kiadó a Deloitte&Touche támogatásával

Péter Osman

120
- PDF (Magyar)

Full edition

Marketing & Management 2001/5-6.

Marketing & Menedzsment Szerzők

120, [2]
- PDF (Magyar)