Vol. 39 No. 4-5 (2005)

Published: 2005-09-01

Editor's letter

The ways of the future

Csaba Gosztonyi

3
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Environmentally sounded corporate management

Compass for environmentally sounded corporate management - (self)evaluation model for develop the environmental performance of the corporations

László Berényi

4-18
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The effect of the corporate protection of the environment on the competitiveness

György Málovics, Gábor Rácz

19-27
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Marketing communication of the corporate social responsibility in the automotive industry: for whom, how, and with which instruments? Anyway - is mobility maintainable?

Rita Lukács

28-39
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interactivity

„Will we do it together?” - About the idea of interactivity, and its appearing possibilities in everyday life

Dávid Harsányi, Szilvia Szántó, Tamás Márk

40-54
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Defenseless e-consumer

József Zavodnyik

55-71
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Fashion marketing

Fashion products and fashion brands as the instruments of symbolic consumption

Kármen Kovács

72-81
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Retro marketing and the Tisza shoe

Edina Baur

82-93
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M&M mix

Repositioning in the pharmaceutical industry

Andrea Csépe

94-98
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The methodology of the structural equalities and its usage in marketing research

László Sajtos, Michelle Fache

99-111
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Customer value - success in business? Expectations and performances in the inland telecommunication market

Antalné Tamus, Edit Miterliné Kovács

112-130
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Beer consumption in Hungary - Why has the inland beer consumption decreased, and how could it be raised?

Norbert Racskó

131-144
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Slogans of coffee brands, and its changes, the relating basic thoughts, and marketing communication arguments

Krisztina Letenyei

145-153
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Book review

Rekettye Gábor, Fojtik János: Nemzetközi marketing. Dialóg Campus Kiadó, Budapest-Pécs

Maria Jakubik

154-155
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CK Prahalad: The Fortune at the Bottom of the Pyramid - Eradicating Poverty Through Profits. Wharton School Publishing, 2005

Péter Osman

155-156
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Stefano G. Casu, Elena Franchi, Andrea Franci: Az európai festészet nagy mesterei. Corvina Kiadó, 2004

Péter Osman

157
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Monserrat Miret i Nin: A bor a művészetben. Officina ’96 Kiadó, 2005

Péter Osman

158
- PDF (Magyar)
Anne Mueller von der Haegen, Ruth Strasser: Művészeti kalauz: TOSCANA. Vince Kiadó, 2005

Péter Osman

159
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Gilles Martin, Denis Boyard: Természetfotózás: a sarkvidéktől a trópusokig. Alexandra Kiadó

Péter Osman

160
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Full edition

Marketing & Management 2005/4-5.

Marketing & Menedzsment Szerzők

160, [1]
- PDF (Magyar)