Vol. 46 No. 1-2 (2012)

Published: 2012-06-01

Marketing Places, Marketing in Tourism

Marketing Places, Marketing in Tourism

Bernadett Mészáros, Béla Orosdy

4-14
- PDF (Magyar)
Role of Tourism Clusters in Regional Marketing

Tibor Gonda, Patrícia Spiegler

5-15
- PDF (Magyar)
What is going on in the media? The Role of the Written Media in Forming the Image of the Lake Balaton as a Tourism Destination

Judit Sulyok

26-39
- PDF (Magyar)

Sustainable Marketing, Conscious Consumption

Sustainability in Higher Education Education for Getting Sustainable and its Consequences

Yvett Szabados

40-51
- PDF (Magyar)
Dimensions of Conscious Consumption: Focussing responsible consumption regarding other people’s interests

Katalin Dudás

52-63
- PDF (Magyar)

Consumer Research

A research on the effects of involvement on loyalty - the mediating role of perceived risk and knowledge

Tamás Gyulavári, Krisztina Dörnyei

64-76
- PDF (Magyar)
It’s you, folks lessons from a correspondence analysis

Krisztián Szűcs, Mónika Tiszberger, Gabriella Kuráth

77-87
- PDF (Magyar)
Consuming Herbs and Herbal Products in Hungary

Ágota Panyor

88-95
- PDF (Magyar)
Social media using habits within the group of 15-24 year old people

Zsolt Nagy

96-103
- PDF (Magyar)

In English

Attribute Preference Stability for Complex Products

Erika Hlédik

104-112
- PDF
Measuring Event Marketing

Dávid Harsányi

113-128
- PDF
Matching Structure with Strategy

Tamás Kozák

129-132
- PDF

Business Modelling

Role of Fairness in Modelling Business Relationships

Eszter Megyeri

133-147
- PDF (Magyar)
How to build models in project portfolio management

Zoltán Sebestyén, Tamás Tóth

148-157
- PDF (Magyar)

Book review

Fazekas Ildikó - Harsányi Dávid: Marketingkommunikáció érthetően, Szókratész Külgazdasági Akadémia, Budapest 2011

Mária Bernschütz

158-159
- PDF (Magyar)
Borgulya Ágnes - Deák Csaba (szerk.): Vállalati kommunikáció a 21. század elején, Z-Press, Miskolc 2011

Anette Márta

160-161
- PDF (Magyar)

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Formal Requirements for Manuscripts

162-163
- PDF (Magyar)

Full edition

Marketing & Management 2012 / 1-2.

szerzők Marketing & Menedzsment

168 oldal
- PDF (Magyar)

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The editor's letter

János Fojtik

3
- PDF (Magyar)