Vol. 38 No. 2 (2004)

Published: 2004-03-01

Editor's letter

Nyílt levél Rekettye Gábornak

Csaba Gosztonyi

3
- PDF (Magyar)

Academy

Doctor Marketing - Interview with Rekettye Gábor

Csaba Gosztonyi

4-5
- PDF (Magyar)
Value in marketing - Academic inaugural speech

Gábor Rekettye

6-17
- PDF (Magyar)

Management of small and medium corporations

Panther or Elephant? - Cultural characteristics of small Corporations

László Berényi, Balázs Heidrich

18-31
- PDF (Magyar)
Strategie capabilities of hungarian online portal services

István Csendes

32-39
- PDF (Magyar)
Marketing challenges of central eastern european small and medium corporations in 21st Century

Gábor Hoványi

40-48
- PDF (Magyar)
Questions of export and innovation in small and medium corporations

Márta Kiefer, Antal Seres

49-52
- PDF (Magyar)
Suppiying problems of small producers from the point of view of commerce

Antal Seres

53-63
- PDF (Magyar)

M&M mix

Strategie and marketing orientations in professional consultant agencies

József Poór

64-76
- PDF (Magyar)

Book review

Full edition

Marketing & Management 2004 / 2.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)