Survey on the Internet Influences with the Traveling Habits of the Hungarian Consumers

Abstract

Tourism worldwide is one of the most dynamically developing sectors. The fast development of the Information Technology has changed the tourism industry. The spread of the internet has showed a new direction for the participants of tourism, e.g.: hospitality suppliers, vendors, hotels, tour operators, travel intermediaries, travel agencies, traditional airlines. (Their products and services are ideal for marketing on the internet.) In tourism marketing, a new tool shows up, the ’impersonal’ sale, the on-line shopping, the on-line tourism. New trends, new suppliers (on-line travel agencies, low-cost carriers, etc.), ’new’ well-informed customers appeared on the market. In my primary research I was curious to know if the travelling habits of the Hungarian consumers were influenced by the above mentioned phenomena.