Marketing megújulás - Beszámoló a Marketing Oktatók Klubja 20. országos konferenciájáról

Most read articles by the same author(s)

• Erzsébet Hetesi, Problems of measuring service quality, satisfaction and loyalty and their effect on profitability , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Márton Vilmányi, Erzsébet Hetesi, Impacts of relationship capabilities on business relationships’ effectivity , The Hungarian Journal of Marketing and Management: Vol. 51 No. EMOK klsz (2017)
• Erzsébet Hetesi, Problems of Quality, Satisfaction and Loyalty Measurement, and Their Effects on Profitability , The Hungarian Journal of Marketing and Management: Vol. 37 No. 5 (2003)
• Erzsébet Hetesi, Anna Kéri, Why do international students come to Hungary and what do they expect from us? - International students' motivation and expectations in Hungary , The Hungarian Journal of Marketing and Management: Vol. 52 No. 1 (2018)
• Zoltán Juhász, Erzsébet Hetesi, Norbert Buzás, Investigation of factors influencing patients’ satisfaction and loyalty in the primary care , The Hungarian Journal of Marketing and Management: Vol. 53 No. 3 (2019)
• Erzsébet Hetesi, New dimensions in measuring customer loyalty , The Hungarian Journal of Marketing and Management: Vol. 36 No. 4 (2002)
• Erzsébet Hetesi, Edit Tóth, Consumption habits of doctors based on Bourdieu’s capital-theory , The Hungarian Journal of Marketing and Management: Vol. 42 No. 2 (2008)
• Erzsébet Hetesi, Gábor Rekettye, Longitudinal measurement of the dimensions of loyalty amongst the Hungarian energy consumers , The Hungarian Journal of Marketing and Management: Vol. 38 No. 6-1 (2004): Évf. 38-39 szám 6-1 (2004-2005)
• Zsófia Kürtösi, Erzsébet Hetesi, What is the value of a Hungarian degree? , The Hungarian Journal of Marketing and Management: Vol. 41 No. 4-5 (2007)
• Márton Vilmányi, Erzsébet Hetesi, Zoltán Veres, Options for risk reduction in higher education , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)