Vol. 30 No. 5 (1996)

Published: 1996-09-01

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To the Reader!

János Fojtik

3
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Buyer behavior

Similarities between consumer and organizational buying decisions

Mária Törőcsik

4-7
- PDF (Magyar)
Change in life cycle: Actions for crisis marketing

Andrea Kunsági

8-10
- PDF (Magyar)

From the research desk of MC-OPK

One with wine, one with milk...

Ferenc Ács, Enikő Meiszterics

11-13
- PDF (Magyar)

Direct marketing

The characteristics of the multi-level marketing

Péter Benke

15-18
- PDF (Magyar)

The developement of entrepreneurship

Enterprises and business life in Hungary

Jessica Holocombe

19-25
- PDF (Magyar)

Country image

Interviews with László Radnai

Marketing & Menedzsment szerkesztőség

28-29
- PDF (Magyar)
Interviews with János Serényi

Marketing & Menedzsment szerkesztőség

29-31
- PDF (Magyar)

Agromarketing

Direct selling of bio-products

Éva Juhász, Géza Székely

33-37
- PDF (Magyar)
Marketing communication practice of the hungarian food producers

János Papp, Nándor Komáromi

38-40
- PDF (Magyar)
European Union: Requirements for joining

Béla Gaál

41-42
- PDF (Magyar)

M&M mix

Business administration software supply for PCs in Hungary

Ferenc Kruzslicz

43-45
- PDF (Magyar)
Positioning in marketing

Marcell Beretzky

46-51
- PDF (Magyar)
Some aspects of internal PR

Bernadett Kukoda

53-58
- PDF (Magyar)
The role of the portfolio-analysis in strategic marketing planning

Zoltán Olach

60-68
- PDF (Magyar)
The family-owned company, Part 1

József Takács

69-74
- PDF (Magyar)
Industrial marketing communication

István Piskóti

75-77
- PDF (Magyar)

Book review

Osman Péter: Kockázati tőke a vállalkozás finanszírozásában - Kiadta a CO-NEX Kft., Budapest

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79-80
- PDF (Magyar)

Full edition

Marketing & Management 1996 / 5.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)