Vol. 35 No. 3 (2001)

Published: 2001-07-01

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To the Reader!

István Piskóti

2-3
- PDF (Magyar)

Hungarian Marketing Workshops's Conference 2001

Double concerto both for public and commercial media

István Steiner

4-6
- PDF (Magyar)
Internet and city communications

János Szilágyi

7-11
- PDF (Magyar)
Development of international marketing activities for SMEs

László Dankó

12-17
- PDF (Magyar)
Do not do it all! Opportunities for outsourcing at multinational companies

Mátyás Hinek

18-24
- PDF (Magyar)
How to cease purchasing constraints of environmentally sound products?

Sándor Karajz

25-28
- PDF (Magyar)
On possibilities of marketing of the "atruistic" and environmentally sound products

Ágnes Alitisz, Ferenc Somogyi

29-32
- PDF (Magyar)
Strategic role of the market segmentation

Zsuzsanna Deli

33-37
- PDF (Magyar)
Thoughts on the advertisement law in 2001

Rita Kerekes

38-48
- PDF (Magyar)

M&M mix

Customer, service provider, and satisfaction...

Szilvia Szántó

49-57
- PDF (Magyar)
"Export of capitalist", or how marketing will survive

Tamás Benedek

58-63
- PDF (Magyar)
A business consultant in crash

Péter Benke

64-67
- PDF (Magyar)
Emerging and in-side evaluation of marketing orientation at public utilitiy companies (Part II)

Erzsébet Hetesi

68-74
- PDF (Magyar)

Book review

Max Sutherland - Alice K. Sylvester: Advertising and the mind of the consumer. Allen & Unwin, 2000.

Péter Osman

75-77
- PDF (Magyar)
Edwin Lefevre: Egy spekuláns feljegyzései. Hét Matador Kft, 2000.

Péter Osman

77-79
- PDF (Magyar)

Foreign Literature

Reklám a gyerekeknek - The Economist, 2001. január 16.

Géza Székely

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2001/3.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)