Vol. 37 No. 2 (2003)

Published: 2003-03-01

Editor's letter

From the most point of view

Csaba Gosztonyi

3
- PDF (Magyar)

EU communication - Facts and lessons

Lessons of the EU accession communication campaign - Interview with Anikó Lenkei, marketing and pr director of EUKK

András R. Nagy

4-9
- PDF (Magyar)
Results of EUKK’s information activity from the point of view of social research

Ákos Csókay

10-15
- PDF (Magyar)
YES in the armchair - Media activity before the referendum

Krisztián Nyáry

16-22
- PDF (Magyar)
Run out of time or how do agency professionals evaluate the strategy and results of EU accession campaig

Marketing & Menedzsment szerk.

23-30
- PDF (Magyar)
Success or failure? - Referendum on EU acccession and surveys

Béla Marián

31-35
- PDF (Magyar)
Slovenian EU information programme

András R. Nagy

36-40
- PDF (Magyar)
Do we have to communicate about the EU? YES! Communication and non-communication of EU events in European Union

János Gulyás

41-46
- PDF (Magyar)

M&M EU mix

Automobile market in European context

József Palguta

47-57
- PDF (Magyar)
E-commerce in the European Union

Edit Farkas

58-75
- PDF (Magyar)

Book reviews

Dick Leonard: Európai Unió: történet, szervezet, működés. Geomédia Szakkönyvek, 2002

Péter Osman

76-77
- PDF (Magyar)
Luciano Garibaldi: Nézz vissza haraggal: a háborúk százada. Officina ’96 Kiadó

Péter Osman

77-78
- PDF (Magyar)

Comferences

Conferences in June

Marketing & Menedzsment szerk.

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2003/2.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)