Vol. 44 No. 4 (2010)

Published: 2010-09-01

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The edithor's letter

János Fojtik

3
- PDF (Magyar)
Political Marketing, Prices, Corruption

Béla Orosdy

4-10
- PDF (Magyar)
Models on Customer Store Choice, Part 2 Atmoszféra-, döntésorientált folyamat-, teljes (összegző) modellek

Balázs Gyenge

11-24
- PDF (Magyar)

Consumption and segmentation

Consumer Behaviour Research on Information Content of Food Packaging The Use and Relevance of Food Labelling

Krisztina Dörnyei

26-34
- PDF (Magyar)
Men in Mirror Cosmetics Consumption of Young Hungarian Men and the Use of Public Relations

Attila M. Erős

35-46
- PDF (Magyar)
A Need and Opportunities for Market Segmentation in Food Retailing

Ibolya Rózsa Pénzes, Péter Dudás

47-52
- PDF (Magyar)
Multi-dimensional segmentation of the consumer sector of domestic institutional catering

Mónika Fodor

53-60
- PDF (Magyar)

In English

Theoretical aspects of linking consumer innovativeness to performance indicators

Zsuzsanna Kecskés

61-65
- PDF

20th anniversary of the Hungarian Marketing Association

Puzzling Target Market or from Gifting a Pair of Sock to Being a Kitchen’s Devil

Györgyné Marosfi

66-70
- PDF (Magyar)
Opportunities of the Implementation of Social Media in Building Industry Marketing

András László Király

71-75
- PDF (Magyar)

Conference report

Third Conference on Higher Education Marketing On Contemporary Issues

76-77
- PDF (Magyar)

Book reviews

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A kéziratokkal szembeni formai kívánalmak

80
- PDF (Magyar)

Full edition

Marketing & Management 2010 / 4.

szerzők Marketing & Menedzsment

84 oldal