And third mission? Comments on „Globalisation in Higher Education - Organisational and Marketing Consequences” by Zs. Deli-Gray, L. Árva & M. Gray (Marketing & Menedzsment, 2010/3)

Abstract

So called third generation universities having emerged as a result of globalisation and influence of other factors aim actively to exploit, transfer and put into practice new knowledge produced by them in business sense as well. This way a new objective has been generated equal to traditional scientific research and education.