Vol. 39 No. 6 (2005)

Published: 2005-12-01

Editor's letter

A végső szó az Öné!

Csaba Gosztonyi

3
- PDF (Magyar)

Customer attitudes

Economic approach of the consumer decision

Lászó Sipos, Arnold Tóth

4-11
- PDF (Magyar)
Planning and impulsivity in the gambling purchase

Béla Marián, László Mérő, László Somorai

12-19
- PDF (Magyar)
In twist of myths - Structural analysis of the consumer narrations connected with alcohol advertisements by virtue of Frye’s categories

Ariel Mitev, Dóra Horváth

20-32
- PDF (Magyar)

M&M mix

Fashion products and fashion brands as the instruments of symbolic consumption II.

Kármen Kovács

33-42
- PDF (Magyar)
Patronizing trends - The practice of cultural sponsoring at some inland corporations

Róbert Csák, András R. Nagy

43-50
- PDF (Magyar)
The extended arm - Outsourcing specialties and operational aspects of the customer-close functions

Attila Balogh

51-60
- PDF (Magyar)
Commercial use of the image of celebrities: the merchandising

Levente Tattay

61-66
- PDF (Magyar)
Pricing policy of an American transnational corporation in the euro zone

Eszter Láng

67-68
- PDF (Magyar)

In english

“The Human Side of Enterprise” Components of Contemporary Business Management

Yaron Krauss

69-75
- PDF

Book review

Glen Arnold: The Financial Times Guide to Investing - The Definitive Companion to Investment and the Financial Markets. Financial Times, Prentice Hall, 2004

Péter Osman

76-77
- PDF (Magyar)
Fény a Földön. BBC Books, Alexandra Kiadó, 2005

Péter Osman

77
- PDF (Magyar)
Marco Cattaneo, Jasmina Trifoni: Az emberiség kincsei, Az UNESCO Világörökség, Alexandra Kiadó, 2005

Péter Osman

78
- PDF (Magyar)
T.G.H James: Nagy fáraók. Alexandra Kiadó, 2005

Péter Osman

79
- PDF (Magyar)
Marisa Ranieri Panetta: Pompeji: egy eltemetett város történelme, mindennapi élete és művészete. Alexandra Kiadó, 2005

Péter Osman

80
- PDF (Magyar)

Full edition

Marketing & Management 2005/6.

Marketing & Menedzsment szerzők

80, [1]
- PDF (Magyar)