Vol. 40 No. 2-3 (2006)

Published: 2006-04-01

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Racionalitás a fogyasztók misztikus világában

Csaba Gosztonyi

3
- PDF (Magyar)

Marketing Research

How to observe a focus-group

György Becker

4-8
- PDF (Magyar)
The classic consumer decision-making based on rationality on the mineral water market

László Sipos, Arnold Tóth

9-17
- PDF (Magyar)
Modelling of the spread of innovation

Lászlóné Orova

18-31
- PDF (Magyar)

M&M mix

The marketing machismo and the vengeance of the libidos! - Or the variations of the costumer loyalty

Zoltán Bodó

32-38
- PDF (Magyar)
The efficiency of the outdoor advertising

Arnold Tóth

39-44
- PDF (Magyar)
The role of the fairs in city-development

Péter Gauder

45-48
- PDF (Magyar)
Accelerated development - Integrated management - The challenges of the After Market environment

Dezső Szakály, László Berényi, Zsolt Harangozó

49-64
- PDF (Magyar)
The foreign tendencies of the concentration in the retail of food and FMCG goods

Anikó Juhász, Antal Seres

65-80
- PDF (Magyar)
Tobacco tax for health - The taxation of tobacco and health'maintenance

András R. Nagy

81-88
- PDF (Magyar)
The regular dining, the outdoor consumption, the trend of the exotic meals, and their relationship with the consumption of fruits and vegetables between 1999 and 2005

Oszkár Zsolt Kiss, Dénes Pecze, Géza Székely

89-97
- PDF (Magyar)
About the evaluation methods of investor’s expedience and value schedules

József Varga, József Ulbert

98-113
- PDF (Magyar)

In english

“Brand New World” - The Brand Values of Nations

Árpád Ferenc Papp-Váry

114-119
- PDF

Book review

Full edition

Marketing & Menedzsment 2006 / 2-3. szám

Marketing & Menedzsment szerzők

127 oldal
- PDF (Magyar)