Motivations and psychographic factors of environment- friendly consumer behaviour in Hungary

Abstract

Those companies that take into consideration factors of sustainable development enjoy differentiate advantages more and more significantly. Their sensitive for social and environmental problems clients are identified as individuals interested rather in living full and healthy life than customers possessing more and more materia! goods. This new approach meeds organisations to build up their business models in partnership with consumers emlpoyees and stakeholders, considering short and long term effects of production and consumption of goods on environment and society.