Appearance of potential LOHAS consumers in Hungary

Abstract

In this study results of a research (conducted within the framework of a country level representative data collection) carried out in September, 2011 are being introduced. The aim of the study was to find out whether the concept of LOHAS really exists among Hungarian consumers or not. The results of data processing (descriptive statistics, correlational research for two or more variables) show that values on the path of sustainability outlining the concept of LOHAS and identifying a ’trend follower’ consumer segment with a hybrid lifestyle have also appeared in Hungary.