Vol. 36 No. 1 (2002)

Published: 2002-03-01

Politics and marketing

The rise of the brand state

Peter van Ham; Borbála Martini

3-7
- PDF (Magyar)
National image and competitive advantage

József Berács

8-11
- PDF (Magyar)
Media and the political calendar

Gábor Török

12-16
- PDF (Magyar)
From parrying to daydreaming

Krisztián Szabados

17-21
- PDF (Magyar)
Communicative consequences of the attack against WTC

Róbert Braun

22-26
- PDF (Magyar)
Opinion research and forecasts for the election in 1998

Gábor Tóka

27-39
- PDF (Magyar)
Newspapers and political parties

Gergely Karácsony

40-41
- PDF (Magyar)

Research outcomes at the University of Pécs

Some thoughts on meaning and principles of innovation

Gábor Rekettye

42-51
- PDF (Magyar)
Legal constraints of the marketing activities: Criminal law

István László Gál

52-58
- PDF (Magyar)

New ways in market research

How to ask about sexuality?

Béla Marián, Róbert Urbán

59-67
- PDF (Magyar)
Why commercial market research is necessary?

Ákos Kozák

68-69
- PDF (Magyar)
Segments of the hungarian internet users

Sándor Bokker

70-72
- PDF (Magyar)

Brand developing

Beyond image - In the world of experience

Gábor Fabricius

73-76
- PDF (Magyar)

Book reviews

Melissa Müller: Az áruvilág kicsi királyai, Gyerekek a reklámok világában, Geomédia, 2001

Péter Osman

77-78
- PDF (Magyar)
Faith Popcorn - Lys Marigold: Éva-marketing, Geomédia, 2001

Péter Osman

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2002 / 1.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)