Online communication of corporate social responsibility

Abstract

Communicating corporate social responsibility principles, initiatives, and activities has become a common practice of companies all around the world. Recent research findings show that firms use internet more and more often to communicate their CSR initiatives to their stakeholders. This paper discusses the Hungarian experiences. The study examines online CSR communication undertaken by the top 200 companies of Hungary. A content analysis methodology was applied to the web pages of the companies under study. Findings indicate that CSR communication activities vary a lot across firms and only very few companies exploit fully the opportunities inherent in the online media.