Vol. 38 No. 6-1 (2004): Évf. 38-39 szám 6-1 (2004-2005)

Published: 2004-12-01

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A fogyasztás útjain

Csaba Gosztonyi

3
- PDF (Magyar)

Product developement

Micro economical projections of product differentiation

János Barancsuk

4-16
- PDF (Magyar)
Marketing of environmentally sound products

Szabolcs Nagy

17-24
- PDF (Magyar)
Environmentally sound product development

Katalin Dudás

25-31
- PDF (Magyar)
The product form as a communication tool

Lajos Bécs

32-41
- PDF (Magyar)

Relationship management

The effect of using CRM and e-CRM systems on the judgment of clients about the company

Balázs Révész

42-47
- PDF (Magyar)
The evolutionary tendencies of the costumer value oriented information management practice

Attila Bernáth

48-54
- PDF (Magyar)
Longitudinal measurement of the dimensions of loyalty amongst the Hungarian energy consumers

Erzsébet Hetesi, Gábor Rekettye

55-68
- PDF (Magyar)
Costumer contentment in relation with the Hungarian post services in correlation to the complaints

Ida Ercsey

69-75
- PDF (Magyar)

Communication economics

Communication economics

Attila Szőcs

76-85
- PDF (Magyar)
Personal communication in interculturai context

László Dankó

86-95
- PDF (Magyar)
Managers working in Győr - Interculturai challenges

Márta Konczosné Szombathelyi

96-105
- PDF (Magyar)

M&M mix

Strategic coherences of value based marketing

Péter Tomcsányi

106-113
- PDF (Magyar)
Investment turn in the 90’s

Iván Bélyácz

114-121
- PDF (Magyar)
Image of the country origin

Erzsébet Malota

122-130
- PDF (Magyar)
The hip-hop marketing

Árpád Ferenc Papp-Váry

131-139
- PDF (Magyar)
In bondage of rituals - Cultural and communicational determination of alcohol consumption of the Hungarian youth

Ariel Mitev, Dóra Horváth

140-148
- PDF (Magyar)
Region marketing - Usage in the region development of Székelyföld

Gábor Kolumbán

149-156
- PDF (Magyar)

Book review

Тhea Kuppens, Henriëtte Prast, Sandra Wesseling: Banking Supervision at the Crossroads (Válaszúton a bankfelügyelet), Edward Elgar, 2003 angol nyelven

Péter Osman

157-159
- PDF (Magyar)
Ifj. Murray L. Eiland , Murray III. Eiland: Keleti szőnyegek, Corvina Kiadó, 2004

Péter Osman

160
- PDF (Magyar)

Full edition

Marketing & Management 2004 / 6. - 2005 / 1.

Marketing & Menedzsment szerzők

163 oldal
- PDF (Magyar)